Thursday, 8 May 2008

Identifying a target buyer or tenant for your property

When you’re searching for a property you need to understand the needs of the potential buyer or tenant who will be occupying your property. There are a series of questions you need to ask yourself to ensure that you have a ready market for your investment.

What is the target market for the property?
The difficulty in obtaining this information will ultimately be based upon familiarity and understanding of the area. In modern day society it is difficult to pigeon hole long held views such as ‘Students prefer to reside in bedsits’, as students often form a partnerships nowadays to rent a 4 bedroom house. Furthermore, the property requirements for a specific market will often change throughout the country as many towns and cities will have different attributes.

The most efficient way to gain the correct information relating to your area is to request the help of local estate and letting agents with reference to location and market requirements.

There are a series of important questions you need to ask estate agents when buying a house to refurbish and sell quickly.

What kind of people will want to purchase this property and for what reasons?

What kind of refurbishment will need to be made to suit potential buyers?

What changes to the property and refurbishment can be made to the property will appeal to the widest buyer market?

What incentives (if any) would I need to offer to promote a quick sale?


There are a series of important questions you need to ask estate agents when buying a house to refurbish and let quickly.

What kind of people will want to rent this property and for what reasons?

What kind of refurbishment will need to be made to suit potential tenants?

What changes to the property and refurbishment can be made so the property will appeal to the widest rental market?

What incentives (if any) would I need to offer to promote a quick let?


Once you have obtained the answers required to the questions, you will get a much clearer view of the kind of market the property should be appealing to and the refurbishment (if any) needed to gain the best price for selling or renting.

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